From South Carolina to HOTLANTA, Jay Kornder has persistently maintained his unique and respectively Southern passion for fashion. Everyday is like GAME DAY to him as he struts in his OXFORD button downs, SPORTS JACKET, and BOW TIES.

While some struggle to pull off the CLASSY bow tie look, this cool cat can pull it off by looking SUAVE and SOPHISTICATED.

Fashion drives his life as he currently is starting a new bow tie company called BEAUFORT BEAUX that will launch this fall for all FRATASTIC bow tie lovers to purchase at an affordable price.

Kickin’ it in these unique and soft bow ties redefines SOUTHERN COMFORT.

-Jasmine B. (GEORGIA TECH)